How Small Businesses Get Their First Backlinks (Without Paying for Them)
Backlinks — links from other websites pointing to yours — remain one of the most durable ranking signals in SEO.…
Technical & Organic SEO
BLOG
Looking for a re-design, optimization or a complete build for your new website? Check out our previous work to see if a Bricks build is right for you.
Why Long-Tail Keywords Are a Small Business’s Unfair Advantage
If you’ve looked at SEO for your small business and felt immediately discouraged, there’s a good reason: the keywords you…
Read More
Your Google Business Profile Is Costing You Customers (Here’s Why)
There’s a pattern that shows up over and over with small businesses and their Google presence: the Google Business Profile…
Read More
The “Near Me” Search Opportunity Most Small Businesses Are Missing
“Near me” searches have grown dramatically year over year, and the pattern behind them is consistent: high intent, close to…
Read More
Crawl Budget Is Real and You’re Probably Wasting It
Crawl budget is one of those concepts that sounds abstract until you understand what it means in practice, and then…
Read More
Why Your Landscaping, Powerwashing, or Contracting Business Is Losing Customers Online — And How to Fix It
The average local trade business scores a 49/100 on mobile PageSpeed. See why that’s costing you leads — and how…
Read More
How I Grew Organic Traffic 300% Without Publishing More Content
The lesson is that content you’ve already produced can dramatically underperform because of infrastructure problems. Fix those first, and you’ll…
Read More
The Honest Relationship Between SEO and Paid Search Attribution
SEO and paid search step on each other in attribution reporting more than most teams realize. Understanding how they interact…
Read More
Core Web Vitals: What Actually Affects Rankings vs. What’s Just a Score
Core Web Vitals are a real ranking signal, but the score obsession misses the point. Here’s an honest take on…
Read More
Your SEO Agency Might Be Wasting Your Budget. Here’s How to Tell.
There are good SEO agencies. There are also a lot of agencies charging enterprise retainers for work that doesn’t connect…
Read More
